The story behind how our Company started
Rebel Group & Xmax Ltd. Founder Sandesh Singh Dixit
Rebel Group & Xmax Ltd.
Overview
Rebel Group & Xmax Ltd. is a diversified conglomerate encompassing ten major businesses, including Rebel Sneakers, R7 Sneak Care, Rajwadi Chai, Sflyesports, One Digital Network, R7Club, R7Lifestyle, CurryJokesCo, R7Shop, and R7 Foundation. Founded in 2018 by Sandesh Singh Dixit, the company specializes in sneakers, sneaker care products, chai brands, e-sports, and lifestyle products. Rebel Group & Xmax Ltd. is headquartered in Chhindwara, India. As of 2019, it operates primarily in India and employs over 150 people.
History
Rebel Group was established in 2019 by entrepreneur Sandesh Singh Dixit, with a focus on various industries including sneakers, chai brands, and e-sports. The company’s first major breakthrough was the launch of Rebel Sneakers, an online sneaker-selling platform. Over time, Rebel Group expanded its offerings to include a variety of other businesses under the umbrella of Xmax Ltd., becoming one of India’s largest multi-brand companies.
In 2022, Rebel Sneakers achieved a significant milestone by generating ₹35 lakh in sales during its first year. The company’s growth accelerated further with the launch of several other businesses, including R7 Sneak Care and Rajwadi Chai.
Products and Services
Rebel Group & Xmax Ltd. offers a variety of products and services across multiple industries, including:
- Rebel Sneakers – Online sneaker-selling platform (www.rebelsneakers.in)
- R7 Sneak Care – Sneaker care products (www.r7sneakcare.in)
- Rajwadi Chai – Chai brand (www.rajwadichaiofficial.in)
- R7 Foundation – Social impact initiatives (www.r7foundation.org)
- R7 Lifestyle – Lifestyle brand (www.R7lifestyle.in)
- Sfly E-Sports – E-sports organization (www.sfly.me)
- One Digital Network – Marketing company (www.onedigitalnetwork.in)
- SD Networks India – Music and entertainment production company, including brands like SDMusicRecordLabel, SDMusicIndia, SDMusicBass, and CurryJokesCo, with all YouTube channels active.
- Rebel Group – Corporate website (www.rebel7.in)
- Xmax Ltd. – Corporate website (www.xmax.ltd and www.xmax.club)
Financial Information
As of 2025, Rebel Group & Xmax Ltd. reported a revenue of ₹10 Crore and a net income of ₹1 Crore.
Corporate Structure
Rebel Group & Xmax Ltd. is led by founder and CEO, Sandesh Singh Dixit, who has been with the company since its inception in 2018. The company is privately held and operates through various divisions and subsidiaries across its business sectors.
Official Website
See Also
References
- LinkedIn Profile: Sandesh Singh Dixit
This format provides a structured and comprehensive look at Rebel Group & Xmax Ltd. following .